Identity · TakTek design proposal · Saturday 24 October 2026
News of Palestinian citizens of Israel, kept as a record. The identity is drawn from the oldest record there is: a tally, closed by a red rule.
01 · The idea
Four strokes, closed by a fifth
The client chose the ledger: a front page that starts from the count and enters every story against it. The identity takes that ledger at its word. Its mark is a tally gate, the way people have kept count for as long as they have kept anything: four strokes for four entries, and a fifth drawn across them to close the group.
The fifth stroke is red, and it does three jobs a bookkeeper would recognise. It closes a count. It underlines a total. And it is the only honest way to correct a ledger: one line through the old figure, so it stays legible, with the new figure beside it. The site promises the same thing in its masthead: corrected, never erased.
Laid flat, the same rule is the dash in the name. Five strokes are also a hand, and the hands carried at the marches against the killing in 2026 were painted red.
02 · The mark
Drawn on a 64 grid
Four strokes eleven units apart, thirty-eight tall, all with round ends. The rule rises at the angle of a quick hand and stands proud of the strokes on both sides. Where it crosses them, a thin cut of paper separates rule from stroke, so the gate stays clear at sixteen pixels and in one colour.
03 · Three states
The gate is also the site’s grammar
The mark is not only a logo; it tells the reader where a fact stands.
Open
Reported, not yet entered. Shootings and deaths after the last published count sit here, in the wash band, until the watchdog counts them.
Entered
Counted and sourced. A story carries the count on the day it happened in its first column.
184186Corrected
A figure that changed. The old one is struck once in red and stays readable, with the new one and its date beside it.
04 · The name
Lockups
The name is set in Andada Pro at 760 and outlined, the gate standing a little taller than the capitals with its foot just under the baseline. The dash is the rule at the same weight as the strokes. Keep clear space of one stroke-gap (11 units) all round; below 160 px wide, use the gate alone.
- Don’t recolour the strokes red: red is the rule alone.
- Don’t tilt the dash in the name; it lies flat.
- Don’t add strokes or remove the paper cut.
- Don’t set the name in another face, or put the gate behind a box on the page.
05 · Type
A written voice and a numbering machine
Andada Pro (Huerta Tipográfica, OFL) carries headlines and reading text. Its serifs are sturdy and its figures keep a pen’s swell, so a number in a sentence reads as written. Pathway Extreme (Eduardo Tunni, OFL) is the register: condensed and heavy, its figures are the figures of the machine that numbers ledger pages, and at text width it sets labels, dates and sources. Neither has been used by another TakTek prototype or by the three samples.
Andada Pro · 400–840
A third of this year’s crime money was still unspent
The Central District Court gave her brother, 14½ at the time, 22 years; a cousin 17. Umm al-Fahm, Rahat, Baqa al-Gharbiya, Kafr Qasim. Italic for the asides. Small caps for sources.
Pathway Extreme · wdth 75–100
186
Police · Courts · Since the last count · 25 Sep 2026
152 · 157 · 181 · 2025: 128 139 187 · NIS 950m
06 · Colour
Paper, ink, feint and one red
The ground is cool white with the faint blue-grey ruling of account-book paper. Ink is near black. Red is the bookkeeper’s rule and appears only where something is counted, closed or corrected. The binding, a deep green-black, holds the footer, the election board and the avatar. Contrast is measured against paper or, for light tones, against ink.
- Paper
#F6F8F8The page. Cool, never cream.17.2:1 with ink - Sheet
#FFFFFFFields and chips that sit on the page.18.3:1 with ink - Wash
#EAF0F1Bands that hold what is not yet entered.15.9:1 with ink - Feint
#D3E0E4The faint ruling between entries.1.3:1 on paper - Rule
#A9BEC6Column rules and dividers.1.8:1 on paper - Ink, second
#4B585ESources, dates, captions.6.9:1 on paper - Ink
#121518Text, strokes, the gate.17.2:1 on paper - Rule red
#B3202AThe count, the closing stroke, a correction. Nothing else.6.2:1 on paper - Binding
#0E2424Footer, election board, avatar.15.2:1 on paper - On binding
#E6EEECText on the binding.1.1:1 on paper - Red on binding
#F2705FThe rule where the ground is dark.2.7:1 on paper
07 · The sheet
Every section shares the ledger’s columns
No. · Date · Entry · Source. The first column holds the count on the day a story happened, or stays blank when none was published. A double red rule marks the margin where the entry begins, as on ruled ledger paper. Corners on photographs and controls are soft (8–16 px); rules and strokes have round ends.
A third of this year’s crime-fighting money for Arab towns was still unspent
Supreme Court lifts the election committee’s ban on Arab lists
The tally field · one stroke, one life
08 · Motion
Things are entered, not animated
Entering the day, the loader, plays once a session: four strokes drop in 120 ms apart, the rule is drawn across them, the date is stamped, and the gate flies to its place in the masthead. A click or key skips it.
The numbering machine: the count’s digits roll one full turn and stop on their figure, each wheel a beat after the last.
The correction: earlier counts are struck through one after another before the current one settles. The tally writes itself in gate by gate as it scrolls into view. Pages cross-fade. With reduced motion all of it is still.
09 · Photographs
Natural colour, honest captions
Photographs are shown as taken, with soft corners and a caption that names the place, the date, the photographer and the licence. A photo appears only with a story it actually shows: a town, a building, a march. The register of names carries no photographs of the dead.