Identity · Tuesday 27 October 2026
News from Palestine, one line at a time. The plus is one more line: standing across the one you read, waiting to be laid down beneath it.
Concept One more lineType Newsreader · Schibsted GroteskColour Ink, five depths, one greenSee the site
01
One more line
The client’s name already holds the brief. “Palestine” is the news; “+” is what a reader gets for one more second of attention. The identity draws that literally.
A news line is a horizontal stroke: you read along it. The plus is that line with a second one standing across it. The standing line is not read yet; it is waiting.
Press it and it falls. It lies down beneath the first line, and you are one layer deeper: the context under the fact, the numbers under the context, the voices, then what happens next.
So the mark is not a decoration on the name. It is the button the whole site is built from. Every story is a line with standing lines across it, and the reader decides how many to lay down.
Closed: there is more. Open: one line deeper.
02
The mark is drawn from the type
The plus is not typed. A font’s + sits on the maths axis with square ends; ours is measured off Newsreader itself so it belongs to the letters beside it.
- Bars
Two equal bars with round ends, each 0.62 of the stem of Newsreader’s l at the wordmark’s weight (600, display size). Thin enough to read as a line, not a sign.
- Arms
0.98 of the x-height, so the plus stands exactly as tall as the lowercase it follows.
- Crossing
At the middle of the x-height: the lying bar continues the reading line of “Palestine”.
- Two colours
The lying bar is ink, the same matter as the line you are reading. The standing bar is green: the one more line. Drawn standing bar first, lying bar over it.
03
Wordmark and tile
Three versions of the wordmark and one tile for small spaces. The plus keeps its two colours in every one except the single-colour print version.
Ink on white · primary
White on ink
One colour · print and stamps only
Tile · app, avatar, favicon
Tile on white
32 px16 pxSmallest sizes
Clear space: one arm of the plus on every side. Minimum width of the wordmark: 96 px on screen, 22 mm in print.
04
The plus as grammar
The mark runs the interface. Every state of a story is a state of the plus.
- Standing
There is more under this line. It is always a button, never decoration.
- Leaning
On hover the standing bar tips 9° towards the line, as if about to fall.
- Laid down
The bar has fallen under the first line: this layer is open. Two lines, one under the other.
- 3The count
Beside a headline, the number of layers under it. A reader sees the depth before going in.
05
Colour is depth
Every layer is one tint deeper than the one above it, cool greys tinted towards the ink, until the last layer is the ink itself. Nothing is beige; nothing is warm paper.
- paper
#FFFFFFThe fact. Line one sits on white. - l1
#F2F5F8Context: one layer down. - l2
#E5EBF1Numbers: two down. - l3
#D2DBE4Voices: three down. - ink
#0B1420What next, and the type itself.
- plus
#0F9D58The standing bar in marks and icons on light. Never text. - plus-t
#087A43Green as text and badges on white: 5.4:1. - plus-on
#35D48AThe standing bar and badges on ink: 9.6:1. - mute
#4F5D6EMeta, sources and labels: 6.2:1 on white.
Green is the only colour, and it means one thing: one more line. The flag’s green, kept for the plus, the +n count and the ways in. No red, no alarm colour: the facts carry their own weight.
06
Type: a voice and an instrument
Newsreader writes; Schibsted Grotesk measures.
- Newsreader · display
opsz 72 · 640A year into the ceasefire, its first phase is still unfinished
- Newsreader · text
opsz 14–20 · 400Production Type drew Newsreader for reading news on screens. Its optical sizes let one family carry a 64-pixel headline and a long story without a second serif.
- Newsreader · voices
italic 440“People quoted in their own words, short and exact.”
- Schibsted Grotesk
labels · 600–700GAZA · WEST BANK · JERUSALEM · DIASPORA & WORLD — Updated 07:40 GMT · 4 layers
- Schibsted Grotesk
figures · 800, tabular1,431 · 27,830 · 0123456789
Schibsted Grotesk was made by Bakken & Bæck for the Schibsted newspapers: a working face for news, compact, with figures that line up in columns. Both faces are open source and self-hosted as subsets.
07
Layers: the story, opened
The core component, live. This is today’s lead with its layers.
Israel's operation in Hebron, launched after two soldiers were killed at a checkpoint on 23 October, had displaced about 3,971 Palestinians by Monday, according to WAFA.
Source: France 24
Netanyahu and Katz compared the operation to the 2025 demolitions in northern West Bank refugee camps, which expelled tens of thousands of people and which Human Rights Watch said amounted to war crimes and crimes against humanity.
Source: France 24
We will act to destroy this place, to change it completely.Benjamin Netanyahu, Israeli prime minister · France 24
raise grave concerns about ethnic cleansing and collective punishmentMedical Aid for Palestinians, UK charity · The New Arab
The IDF said the operation would last several days; Israel has given no date for residents to return.
Source: France 24
- The fact
One sentence, always visible, with its source.
- Context
Why now.
- Numbers
The measure, dated.
- Voices
In their own words.
- What next
The next date, or the fact that there is none.
08
Motion: laying the line
Movement follows the idea: lines are drawn left to right, standing bars fall, layers open downward. Nothing bounces for its own sake.
- The loader
1.8 s · first page of a sessionWhichever page a reader lands on first: a line is drawn across the screen, a green bar stands up through it, then falls to lie beneath it, and the page opens along the line. Replay it.
- Page to page
340 ms close · 600 ms openLeaving a page, a line is drawn across it and the two halves close on it; the next page opens along the same line. If it is slow to arrive, a green segment runs along the line. Back and forward never land on a closed page.
- The fall
500 ms · cubic-bezier(.5,0,.25,1.25)The standing bar rotates down about its foot and settles a hair past flat, like a ruler laid on a desk.
- Opening a layer
550 ms · ease-out (.22,1,.36,1)The layer’s height grows from nothing, its text arrives 120 ms later. “Open every layer” lays them one after another, 110 ms apart, top to bottom.
- Lines on scroll
1 s · from the leftEach section rule is drawn from its left end as it enters the screen.
- Headline hover
450 msA line is laid under the headline, from the first letter.
- Reduced motion
prefers-reduced-motionNo loader, no drawing; layers open instantly. Everything still works.
09
Photographs: the real place
Most stories carry a photograph, and every one shows the place it names, captioned with where and when it was taken.
Photographs come from Wikimedia Commons under free licences, shown in their own colour, never tinted or filtered. A photograph of a different town is never used to stand in for the one in the story.
Where no honest photograph exists, the story gets a plate: the place name on ruled lines, the plus above it. It is better to show nothing than to show something false.
10
Voice: write the line first
Every story must stand as one sentence before anything is laid under it.
- Write
Settlers set fire to two homes in Duma overnight, the village council says.
- Not
Horror in Duma as violence erupts once again.
- Write
No date has been set for phase two to begin.
- Not
The future remains uncertain.
- Rules
Who, what, where, and who says so, in the first line. Numbers with a date and a counter. Quotes short and exact. British spelling. Sentence-case headlines. No adjectives the facts don’t need.
11
Misuse
A plus is a common shape; these four mistakes turn it into something else.
- A solid green plus on a tile
Reads as a pharmacy or first-aid sign. The plus is always two colours.
- A longer lower arm
Turns the plus into a Latin cross. The four arms are always equal.
- Turned 45°
An × means close, delete, wrong. The plus never turns except to lie down.
- Typed from a font
A typed + sits on the maths axis with square ends. The drawn plus crosses at the lowercase middle.
12
Pages and files
The whole site, and the files to take away.